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Cross-Selling and Upselling in CPG eCommerce

Cross-Selling and Upselling in CPG eCommerce

by Alan Yong | May 23, 2024 | Sales and Promotion, Strategy

Overview of the benefits of cross-selling and upselling by leveraging data analytics to enhance revenue and build stronger relationships with customers. Introduction The eCommerce sector, with its exponential growth, sees an increasing need for strategies that...
The Impact of COVID-19 on CPG eCommerce

The Impact of COVID-19 on CPG eCommerce

by Alan Yong | May 23, 2024 | Organization, Strategy

Analyzing the effects of the COVID-19 pandemic on CPG eCommerce and strategies for adaptation, accelerating the adoption of eCommerce across industries. Introduction The COVID-19 pandemic triggered a seismic shift in consumer behavior, accelerating the adoption of...
Mitigating Risks & Uncertainties in Channel P&L Optimization

Mitigating Risks & Uncertainties in Channel P&L Optimization

by Alan Yong | May 23, 2024 | Optimizing Profit and Loss, Strategy

Insights into risk management strategies & contingency planning techniques, identifying potential risks, developing mitigation plans, & building resilience. Introduction In the ever-evolving landscape of eCommerce, optimizing channel profit and loss (P&L)...
Mobile Commerce: Optimizing for CPG Companies

Mobile Commerce: Optimizing for CPG Companies

by Alan Yong | May 23, 2024 | Digital Marketing, Strategy

Optimizing eCommerce experiences for mobile users in the consumer goods sector. Learn strategies, best practices, and key considerations. Introduction In today’s digital age, mobile commerce (m-commerce) has become increasingly prevalent, shaping the way...
International Expansion for eCommerce

International Expansion for eCommerce

by Alan Yong | May 23, 2024 | Strategy

Tips and considerations for companies looking for international expansion through eCommerce to broaden customer base, increase revenue, and drive global growth. Introduction Expanding into international markets presents a promising opportunity for consumer goods...
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