by Alan Yong | Jun 5, 2024 | Strategy
Video lesson (13:52 mins) on the rise of eCommerce in consumer goods, the major players, the challenges and risks. Summary In this lesson, we’ll cover how eCommerce has changed the foundation of CPG companies, the major players in the eCommerce ecosystem and the...
by Alan Yong | May 24, 2024 | Editor Picks, Sales and Promotion
Insights and strategies to help businesses plan their promotions effectively around holidays, seasons or major retail events such as Christmas or Black Friday. Introduction In the ever-evolving landscape of retail, strategic planning around holidays, seasons, and...
by Alan Yong | May 24, 2024 | Editor Picks, Route to Market
Discuss performance metrics and KPIs that first-party and third-party sellers track and evaluate on eCommerce platforms for measuring success and improvement. Introduction In the dynamic landscape of eCommerce, success hinges on the ability of sellers to track and...
by Alan Yong | May 24, 2024 | Editor Picks, Route to Market
Overview of the importance of customer experience and how to deliver an exceptional experience and satisfaction for 3P sellers on eCommerce platforms. Introduction Customer experience and satisfaction are fundamental pillars of success for 3P sellers on eCommerce...
by Alan Yong | May 24, 2024 | Editor Picks, Sales and Promotion
Collaborate with influencers or complementary brands to reach new audiences and promote your products to drive brand engagement and revenue growth. Introduction In today’s digitally interconnected world, businesses are constantly seeking innovative strategies to...
