by Alan Yong | May 23, 2024 | Strategy
The importance of sustainability and ethical practices in eCommerce, environmental impact of packaging waste, carbon emissions and ethical sourcing practices. Introduction The meteoric rise of eCommerce has transformed consumer behavior, offering unparalleled...
by Alan Yong | May 23, 2024 | Route to Market, Strategy
Discover the rise of direct-to-consumer (D2C) models in consumer goods eCommerce and the benefits they offer for brands and consumers. Introduction In the ever-evolving landscape of consumer goods eCommerce, the direct-to-consumer (D2C) model has emerged as a...
by Alan Yong | May 23, 2024 | Data & Analytics, Optimizing Profit and Loss
Highlight the role of data-driven decision-making in optimizing the channel P&L in eCommerce, leveraging analytics tools and insights. Introduction PIn today’s competitive eCommerce landscape, businesses face increasing pressure to maximize profitability...
by Alan Yong | May 23, 2024 | Data & Analytics, Digital Marketing, Digital Shelf, Featured, Strategy
Insight into how AI, machine learning and generative AI are shaping consumer goods eCommerce through predictive analytics, generative AI and personalization. Introduction In the fast-paced world of consumer goods eCommerce, staying ahead of the competition and meeting...
by Alan Yong | May 23, 2024 | Data & Analytics, Optimizing Profit and Loss
Discuss pricing strategies for eCommerce businesses, including dynamic, value-based, and promotional pricing, and how to balance sales and profit. Introduction Pricing is a crucial element in the success of any eCommerce business. It directly impacts sales volume,...
