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Content Marketing Role in CPG eCommerce Sales

Content Marketing Role in CPG eCommerce Sales

by Alan Yong | May 23, 2024 | Digital Marketing, Digital Shelf, Strategy

Discover how content marketing drives online sales for consumer goods companies. Learn best practices and strategies for success. Abstract Content marketing serves as a vital strategy for consumer goods brands in driving sales online. By creating valuable, relevant,...
Master Demand Planning in Key Account Management

Master Demand Planning in Key Account Management

by Alan Yong | May 23, 2024 | Key Account Management, Optimizing Profit and Loss, Strategy

Overview of forecasting customer demand, optimizing inventory levels, and aligning supply chains to meet consumer expectations efficiently. Introduction In the dynamic realm of eCommerce, demand planning is indispensable for success. It involves forecasting customer...
Navigating Conflict in Joint Business Planning

Navigating Conflict in Joint Business Planning

by Alan Yong | May 22, 2024 | Key Account Management, Sales and Promotion, Strategy

Guidance on conflict resolution, establishing clear communication, addressing challenges and resolving conflicts. Introduction In the dynamic landscape of business partnerships and collaborations, conflict is an inevitable aspect of the journey. Whether it’s...
Winning Buy Box Strategies: Boost eCommerce Sales

Winning Buy Box Strategies: Boost eCommerce Sales

by Alan Yong | May 22, 2024 | Digital Marketing, Digital Shelf

Providing insights into winning the Buy Box and offer tips and strategies for increasing visibility and sales by winning the Buy Box. Introduction In the competitive world of eCommerce, securing the coveted “Buy Box” is akin to winning a golden ticket....
Product Pricing: Balance Profit & Competitiveness

Product Pricing: Balance Profit & Competitiveness

by Alan Yong | May 22, 2024 | Digital Shelf, Sales and Promotion

Discuss different pricing strategies and how to strike the right balance between competitiveness and profitability. Introduction In the fast-paced world of e-commerce, pricing strategies serve as the cornerstone for success on the digital shelf. Achieving the delicate...
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