by Alan Yong | May 24, 2024 | Data & Analytics, Editor Picks, Performance Marketing
Importance of analytics and key performance metrics, to evaluate the effectiveness of performance marketing campaigns across various platforms. Introduction In the ever-evolving landscape of digital marketing, the ability to measure and analyze the performance of...
by Alan Yong | May 24, 2024 | Digital Marketing, Route to Market, Strategy
TikTok revolutionizes social commerce with engaging video content & seamless in-app buying, leverage creators & live shopping to connect with younger audience. Introduction Within the ever-evolving landscape of digital marketing and eCommerce, TikTok has...
by Alan Yong | May 24, 2024 | Digital Marketing, Editor Picks, Performance Marketing
Explore the benefits and challenges of implementing cross-platform performance marketing strategies across multiple eCommerce platforms. Audience Introduction In today’s digital landscape, Brands have a plethora of eCommerce platforms at their disposal to reach...
by Alan Yong | May 24, 2024 | Digital Marketing, Editor Picks, Performance Marketing
Insights into performance marketing on Walmart.com, one of the largest retailers in the world including sponsored products, display ads, and marketplace. Introduction In the fiercely competitive landscape of e-commerce, Walmart.com stands as a retail giant, offering...
by Alan Yong | May 24, 2024 | Digital Marketing, Editor Picks, Performance Marketing
Discuss the nuances of performance marketing on Lazada, another major eCommerce player in Southeast Asia, and drive visibility and sales on the platform. Introduction In the rapidly expanding realm of e-commerce in Southeast Asia, Lazada stands as a towering presence,...
