by Alan Yong | May 23, 2024 | Organization, Strategy
Nurturing talent through talent development, training, mentoring and coaching as critical components for CPG companies striving for eCommerce success. Introduction In the fast-paced landscape of consumer goods, the shift towards eCommerce has been nothing short of...
by Alan Yong | May 23, 2024 | Digital Marketing, Digital Shelf, Performance Marketing
Strategies for building and maintaining strong brand identity in eCommerce for CPG companies to build customer loyalty, engagement and growth. Introduction In today’s digital landscape, the creation and sustenance of a strong brand identity serve as crucial...
by Alan Yong | May 23, 2024 | Editor Picks, Route to Market, Strategy
The intricacies of B2B in CPG eCommerce, its significance and challenges that power transactions between businesses enabling the flow of goods to consumers. Introduction In the ever-evolving landscape of eCommerce, the spotlight often falls on the consumer-facing...
by Alan Yong | May 23, 2024 | Organization, Strategy
Strategies for creating a customer-centric organization, aligning teams and processes around the customer journey, personalized experiences, and loyalty. Introduction In the fast-paced world of consumer goods, the key to success lies in understanding and catering to...
by Alan Yong | May 23, 2024 | Digital Shelf, Strategy
Discussing the impact of customer reviews & ratings on consumer goods eCommerce sales in shaping perceptions, driving sales, and influencing brand loyalty. Introduction In the dynamic world of consumer goods eCommerce, customer reviews and ratings wield...
