by Alan Yong | Apr 7, 2024 | Editor Picks, Featured, Strategy
Discuss the components of the magic formula in eCommerce and the different strategies to grow your online business through the framework. Abstract In the dynamic world of eCommerce, success hinges on understanding the fundamental equation that drives revenue...
by Alan Yong | Apr 7, 2024 | Digital Marketing, Digital Shelf
Driving exponential sales through social commerce, the intersection of social media and eCommerce, revolutionizing how products are discovered and purchased. Introduction In the rapidly evolving landscape of eCommerce, the integration of social media strategies has...
by Alan Yong | Apr 7, 2024 | Digital Marketing, Digital Shelf
Optimizing online visibility through SEO, with tactics tailored specifically for CPG brands, offering insights and actionable tips to drive growth. Introduction In today’s digital age, establishing a strong online presence is paramount for consumer goods brands...
by Alan Yong | Mar 28, 2024 | Digital Marketing, Strategy
Exploring each stage of the CPG digital marketing funnel, and uncovering strategies to effectively market at each phase to maximize sales and engagement. Introduction In the dynamic landscape of digital marketing, understanding the consumer journey and the digital...
by Alan Yong | Mar 28, 2024 | Editor Picks, Route to Market, Strategy
Overview of the differences between 1P and 3P strategies on eCommerce platforms and the roles and responsibilities of each party. Introduction In the dynamic realm of eCommerce, businesses face pivotal decisions when determining the most suitable selling strategy on...
