Overview of data analytics in eCommerce, how using it correctly can drive...
Learn
Explore our extensive resources on everything you need to know about Digital and eCommerce
Filter Search Results
Enhance Digital Shelf Performance & Data Analytics
Exploring the pivotal role of data analytics in optimizing digital shelf...
Data-Driven Decision Making: Leveraging Analytics
Highlight the role of data-driven decision-making in optimizing the channel...
Types of Data & Analytics in eCommerce For Growth
Explore the crucial types of data in eCommerce - transactional, customer,...
Key Metrics and Analytics in Performance Marketing
Importance of analytics and key performance metrics, to evaluate the...
Leveraging Analytics for Growth in CPG eCommerce
Leverage analytics to optimize product visibility, competitiveness, optimize...
Data-Driven ROI Maximization in CPG eCommerce
Maximize ROI in consumer goods eCommerce with data-driven decision-making...
Role of Predictive Analytics & Forecasting
The role of predictive analytics and forecasting in eCommerce to anticipate...
Data Collection and Integration Strategies
Guidance on data collection and integration strategies, leveraging tools and...
Building a Data-Driven Culture in CPG Companies
Discuss the importance of building a data-driven culture emphasizing the value...
Leveraging Social Media for CPG eCommerce Success
Leveraging the power of social media and affiliate marketing to drive sales,...
Optimizing Sales and Profitability in as 1P Seller
Tips and strategies in optimizing marketing and sales opportunities, supply...
Referral Programs to Increase Buyers and Followers
Exploring the ins and outs of referral programs and power of word-of-mouth...
Loyalty Programs to Encourage Repeat Purchases
Overview of how to Implement a loyalty program where customers earn points for...
Understanding 1P and 3P Differences in eCommerce
Overview of the differences between 1P and 3P strategies, roles and...
eCommerce Landscape for CPG Companies in the US
Identifying opportunities and challenges for consumer goods eCommerce...
Succeed on Souq: Performance Marketing in Middle East
Explore the opportunities for retailers on Souq.com in the Middle East, and...
Dynamic Pricing Strategies in Consumer Goods eCommerce
Discussing the implementation and benefits of dynamic pricing strategies in...
Exploring Emerging Markets for eCommerce Expansion
Identifying potential emerging markets for consumer goods eCommerce expansion....
Unlock Success on Myntra: Performance Marketing
Explore Myntra's dynamic performance marketing ecosystem to connect with...
Change Management Strategies for eCommerce Transformation
Essential role of change management in guiding companies through the process...
Marketplaces Options for CPG Brands
Discussing the potential benefits and drawbacks of selling through online...
Supply Chain Optimization in CPG eCommerce
Strategies for supply chain optimization for CPG eCommerce, from inventory...
Impact of Seasonality on CPG eCommerce Sales
Discussing how seasonality and holiday events affects sales in CPG eCommerce...
Nurturing and Developing Talent for eCommerce Success
Nurturing talent through talent development, training, mentoring and coaching...
Creating a Customer-Centric Organization
Strategies for creating a customer-centric organization, aligning teams and...
Cross-Selling and Upselling in CPG eCommerce
Overview of the benefits of cross-selling and upselling by leveraging data...
The Impact of COVID-19 on CPG eCommerce
Analyzing the effects of the COVID-19 pandemic on CPG eCommerce and strategies...
The Greener Cart: Sustainability in Consumer Goods eCommerce
The importance of sustainability and ethical practices in eCommerce,...
Pricing Strategies for Profit Maximization
Discuss pricing strategies for eCommerce businesses, including dynamic,...
Creating an Omnichannel Experience for CPG Brands
Discover strategies to successfully implement and optimize omnichannel...
Overcoming Common Challenges in CPG eCommerce
Discover actionable solutions to common challenges faced by consumer goods...
Strategies for Partnering Key eCommerce Retailers
Strategic tactics for consumer goods companies in partnering effectively with...
Managing Costs & Expenses to Improve Efficiency
Learn how to manage costs in eCommerce effectively and boost bottom line....
Enhancing Online Shopping for CPG Customers
Discover actionable strategies for improving the overall shopping experience...
Master Demand Planning in Key Account Management
Overview of forecasting customer demand, optimizing inventory levels, and...
Navigating Conflict in Joint Business Planning
Guidance on conflict resolution, establishing clear communication, addressing...
Product Pricing: Balance Profit & Competitiveness
Discuss different pricing strategies and how to strike the right balance...
Alignment on Assortment and SKU Rationalization
Alignment on assortment and SKU rationalization: identifying best-selling...
Unveiling the Components of Joint Business Plans
Components of joint business plans in eCommerce: goal-setting, performance...
Personalized Coaching Strategies for Leaders
Focusing on personalized coaching strategies, digital leaders can benefit from...
Traditional vs. eCommerce-Oriented Organizations
Overview of the difference between offline sales and eCommerce organizations,...
Key Trends Shaping eCommerce in CPG Companies
Exploring key trends shaping the future of eCommerce in consumer goods,...
Developing Effective eCommerce Strategy
Crafting an effective eCommerce strategy for competitive success, leveraging...
Understanding Consumer Behavior in eCommerce
Understanding consumer behavior is key to succeed in eCommerce from the...
The Exciting Future of Retail: eCommerce
Highlighting the exciting rise and importance of eCommerce in companies, in...
Holiday Seasonal Promotions Tap On Gifting Spirit
Insights and strategies to help businesses plan their promotions effectively...
Evaluating KPIs for 1P and 3P Sellers
Discuss performance metrics and KPIs that first-party and third-party sellers...
Promotions with Influencers & Partners To Reach New Buyers
Collaborate with influencers or complementary brands to reach new audiences...
Email Marketing to Increase Engagement & Conversion
Overview of increasing engagement and conversion through email marketing to...
Pros and Cons of Selling as a 3P Seller
Discuss the advantages and disadvantages of selling as a 3P third-party seller...
Free Shipping Thresholds Encourage Higher Spending
Using higher free shipping thresholds and free shipping coupons as...
Pros and Cons of Selling as a 1P Vendor on eCommerce
Overview of the pros and cons of selling as a 1P first-party vendor on...
TikTok: A Powerhouse for Social Commerce
TikTok revolutionizes social commerce with engaging video content &...
Scale Multiple Platforms on Performance Marketing
Explore the benefits and challenges of implementing cross-platform performance...
Dominate Mercado Libre: Performance Marketing in LATAM
Delve into the intricacies of performance marketing on Mercado Libre, the...
Role of Visual Merchandising in CPG eCommerce
Highlighting the significance of visual merchandising in driving sales for...
Cracking Flipkart with Performance Marketing
Discuss the key elements of successful performance marketing campaigns on...
Mastering Amazon: Performance Marketing Strategies
Maximize performance marketing on Amazon with sponsored products campaigns,...
Expansion Strategies for eCommerce: Scale to Grow
Implementing strategies and processes to expand organizational structures and...
The Significance of B2B in CPG eCommerce
The intricacies of B2B in CPG eCommerce, its significance and challenges that...
Mobile Commerce: Optimizing for CPG Companies
Optimizing eCommerce experiences for mobile users in the consumer goods...
International Expansion for eCommerce
Tips and considerations for companies looking for international expansion...
Role of AI in Enhancing Consumer Goods eCommerce
Insight into how AI, machine learning and generative AI are shaping consumer...
Effective Email Marketing for CPG eCommerce
Email marketing as a powerful tool for driving sales, nurturing customer...
Introduction to Channel P&L Optimization
Overview of channel P&L optimization in eCommerce, its significance in...
Building Brand Loyalty through CPG eCommerce
Explores effective strategies for CPG companies to cultivate brand loyalty,...
Content Marketing Role in CPG eCommerce Sales
Discover how content marketing drives online sales for consumer goods...
Winning Buy Box Strategies: Boost eCommerce Sales
Providing insights into winning the Buy Box and offer tips and strategies for...
Boost Search with Product Titles Optimization
Boost eCommerce search visibility with optimized product titles and keywords....
Introduction to eCommerce Joint Business Planning
Provide an overview of joint business planning in eCommerce for consumer goods...
Marketing Attribution & ROI Analysis in eCommerce
Understanding marketing attribution and ROI analysis in eCommerce, tracking...
Winning the Digital Shelf: Key Insights
Learn why winning the digital shelf is crucial for CPG companies & how it...
Performance Measurement in Joint Business Planning
Overview of performance measurement and review in joint business planning...
Driving Exponential Sales with Social Commerce
Driving exponential sales through social commerce, the intersection of social...
Maximizing Visibility: SEO Strategies for Brands
Optimizing online visibility through SEO, with tactics tailored specifically...
Navigating the CPG Digital Marketing Funnel
Exploring each stage of the CPG digital marketing funnel, and uncovering...
Choosing Between 1P and 3P Strategies in eCommerce
Overview of the differences between 1P and 3P strategies on eCommerce...