Video lesson (13:52 mins) on the rise of eCommerce in consumer goods, the...
Rise of eCommerce in Consumer Packaged Goods
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Holiday Seasonal Promotions Tap On Gifting Spirit
Insights and strategies to help businesses plan their promotions effectively...
Evaluating KPIs for 1P and 3P Sellers
Discuss performance metrics and KPIs that first-party and third-party sellers...
Deliver Exceptional Customer Experience as 3P Seller
Overview of the importance of customer experience and how to deliver an...
Promotions with Influencers & Partners To Reach New Buyers
Collaborate with influencers or complementary brands to reach new audiences...
Navigating Amazon Seller Central
Guidance on how third-party sellers can navigate Amazon Seller Central,...
Optimizing Sales and Profitability in as 1P Seller
Tips and strategies in optimizing marketing and sales opportunities, supply...
Email Marketing to Increase Engagement & Conversion
Overview of increasing engagement and conversion through email marketing to...
Referral Programs to Increase Buyers and Followers
Exploring the ins and outs of referral programs and power of word-of-mouth...
Pros and Cons of Selling as a 3P Seller
Discuss the advantages and disadvantages of selling as a 3P third-party seller...
Loyalty Programs to Encourage Repeat Purchases
Overview of how to Implement a loyalty program where customers earn points for...
Free Shipping Thresholds Encourage Higher Spending
Using higher free shipping thresholds and free shipping coupons as...
Pros and Cons of Selling as a 1P Vendor on eCommerce
Overview of the pros and cons of selling as a 1P first-party vendor on...
Understanding 1P and 3P Differences in eCommerce
Overview of the differences between 1P and 3P strategies, roles and...
Bundle Deals to Package Complementary Products
Overview of bundle as a key selling point by using complementary products...
Dynamic Pricing Strategies in Consumer Goods eCommerce
Discussing the implementation and benefits of dynamic pricing strategies in...
Role of Visual Merchandising in CPG eCommerce
Highlighting the significance of visual merchandising in driving sales for...
Marketplaces Options for CPG Brands
Discussing the potential benefits and drawbacks of selling through online...
Supply Chain Optimization in CPG eCommerce
Strategies for supply chain optimization for CPG eCommerce, from inventory...
Impact of Seasonality on CPG eCommerce Sales
Discussing how seasonality and holiday events affects sales in CPG eCommerce...